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William Dale Fries Jr. (November 15, 1928 - April 1, 2022) was an American commercial artist who won several Clio Awards for his advertising campaigns. He was also a musician remembered for his character C. W. McCall, a truck-driving country singer that he created for a series of bread commercials while working for an Omaha advertising agency as an art director. Fries performed as McCall in a series of outlaw

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