Kericho is the largest town in Kericho County, located in the highlands west of the Kenyan Rift Valley. Positioned on the edge of the Mau Forest, Kericho benefits from a warm and temperate climate, making it good for agriculture, especially large scale tea cultivation.

The town is located along Kenya's western tourism circuit with access to Lake Victoria, the Maasai Mara National Reserve and Ruma National Park.