Max Keith ( ; 1903-1974) was a German businessman who was the head of Coca-Cola GmbH, the major bottler of Coca-Cola in Nazi Germany.

Keith began working at the German subsidiary of Coca-Cola in 1933, at the age of 30. Between then and 1939, the sales of Coca-Cola in Germany (led by American Ray Rivington Powers) rose from 100,000 cases in 1933 to over 4 million cases just before the outbreak