Mixpanel is a digital analytics service company that tracks user interactions with web and mobile applications. The platform provides product analytics capabilities, including event tracking, user segmentation, retention analysis, and funnel analysis. Data collected is used to build custom reports and measure user engagement and retention.

Mixpanel was founded by Suhail Doshi and Tim Trefren in 2009 and is based in San Francisco, California. It is backed by Y Combinator, and its investors