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<p><b>Ethnomethodology</b> is the study of how <a href="page.php?w=social_order">social order</a> is produced in and through processes of social interaction. It generally seeks to provide an alternative to mainstream <a href="page.php?w=sociology">sociological</a> approaches. It can be seen as posing a challenge to the social sciences as a whole, as it re-specifies the assumed phenomena of those sciences as being themselves social achievements. Its early investigations led to the founding of <a href="page.php?w=conversation_analysis">conversation analysis</a>,</p><p>
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