Theming is the use of an overarching theme to create a holistic and integrated spatial organization of a consumer venue. A theme is a unifying or dominant idea or motif on which any new construction idea, new style generation, any product is designed. It is the process of designing and constructing an object or space so that the particular subject or idea on which the style of something is based is made clear through the "synthesis of recognizable symbols with spatial forms."

Theming is applied to an environment in order to