beer across the country. Busch soon acquired breweries in Texas which allowed his operation to distribute to Mexico and California. Busch was an early adopter of bottled beer and founded the Busch Glass Company to make bottles for his product. In 1901 sales surpassed the one million barrels of beer benchmark.

In addition to pasteurization and refrigeration, Busch was an early adopter of vertical integration, or buying all components of a business. He bought bottling factories, ice-manufacturing plants, stave makers, timberland, coal mines,