BCG chairman.

Ideas and concepts

The experience curve

"The strategic implications of the experience curve came closer to shattering earth."--The Economist, 2009

The Experience Curve is a managerial tool primarily used to predict cost behaviour. It states that "costs characteristically decline by 20-30% in real terms each time accumulated experience doubles. This means that when inflation is factored out, costs should always decline. The decline is fast if growth

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