Big Sean. As a result, Keef "suddenly shot up out of obscurity".

In the summer of 2012, Chief Keef was the subject of a bidding war among record labels wishing to sign him, including Young Jeezy's CTE World. While 2012 proved to be a relatively quiet year in terms of his musical output, Chief Keef began the year by signing with Interscope Records. In a separate deal, he was promised his own label imprint, Glory Boyz Entertainment