six different-colored crayons to $1.50 for the No. 500 Rubens Special Artists and Designers Crayon box containing 24 different-colored, larger 4+1/4 × crayons.

In April 1904 at the St. Louis World's Fair, Binney & Smith won the Golden Medal for their An-Du-Septic dustless chalk. Subsequently, Crayola used the opportunity to develop a new packaging strategy by emphasizing their gold medal on the front of many of their products and crayon boxes. This strategy turned out to be so successful and recognizable to their brand that they phased