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(later Viscount Rothermere), was first published on 4 May 1896. It was an immediate success. It cost a halfpenny at a time when other London dailies cost one penny, and was more populist in tone and more concise in its coverage than its rivals. The planned issue was 100,000 copies, but the print run on the first day was 397,215, and additional printing facilities had to be acquired to sustain a circulation that rose to 500,000 in 1899. Lord Salisbury, 19th-century Prime Minister of the United Kingdom,

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