the publishers themselves. In the early 1980s, Marvel Comics and DC Comics provided trade terms favorable for larger distributors and those with efficient freight systems, effectively "play[ing] into the hands of the major distributors such as Capital and Diamond", and hastening the demise of smaller distributors.

In 1988, Previews, Diamond's monthly magazine showcasing upcoming comic books, was first published.

Bud Plant Inc.

Most notably, in 1988, Geppi bought up early mail-order

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