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Faber, a rival pencil company founded by Lothar Faber's brother, was established. The two shared resources in an effort to operate more efficiently and bring down their costs. In the following years, Roland gradually bought up shares of Johann Faber until it was fully acquired (along with its Brazilian subsidiary) in 1942. This strategic move brought the popular Goldfaber colored pencil line under the Faber-Castell umbrella. During this period, further expansion came through the acquisition of the renowned fountain pen

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