on the MW band. These names were simplified slightly in mid-1995 to News 97.3 and News Talk 1152 respectively, but between October 1994 and July 1996 the LBC name was not used on-air at all.

Return of LBC

Reuters then brought in additional shareholders, and between 1996 and 2002 LBC was part of London News Radio Limited, a company owned jointly by ITN, Daily Mail and General Trust, Reuters, and the GWR Group.

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