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this time the London Daily Mail newspaper had been working with the Marconi company to give publicity broadcasts on an irregular schedule, highlighted by a performance by dame Nellie Melba on 15 June 1920. However, this use of valuable radio wavelengths was considered to be frivolous by the Postmaster General, who on November 23, 1920 informed the House of Commons that the broadcasts "have been suspended". Seeking an additional outlet, the Daily Mail turned to PCGG, providing financing for its programmes

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