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career. For example, in order to make the Newark Center seem to have a larger staff, Lazarsfeld published under a pseudonym. The Newark Center was clearly successful in generating interest in both empirical studies and in Lazarsfeld as a research manager. The research carried on at the center between 1935 and 1937 (including research for the Mirra Komarovsky book The Unemployed Man and His Family) demonstrated that empirical research could be of help and of interest to both business and academia. Under

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