was critical of persuasion, though argued that judges would often allow themselves to be persuaded by choosing to apply emotions rather than reason. However, he argued that persuasion could be used to induce an individual to apply reason and judgment.

Writers such as William Keith and Christian O. Lundberg argue that uses of force and threats in trying to influence others does not lead to persuasion, but rather talking to people does, going further to add "While Rhetoric certainly has its dark side that deals in tricks and perceptions...