- one of the major customers of Boeing stated they no longer have confidence in Boeing to meet its contractual obligations. Southwest Airlines stated they were turning to Airbus - a Boeing competitor - for new airplanes. The persistent and ongoing quality lapses have tarnished Boeing's reputation.

"The 737 MAX crisis severely damaged Boeing's reputation and eroded trust among key stakeholders, including airlines, passengers, regulators, and the general public. The accidents and subsequent revelations