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United States demonstrated that the relationship between the price of a food item and its nutritional quality varied according to how the price of food was measured. The price of vegetables, for example, cost nearly twice as much when measured as "price per 100 calories" than when it was measured as "price per edible gram" or "price average portion" (roughly $3.75/100 calories vs. $1.60 and $1.40, respectively). Others have noted that the price of certain fruits and vegetables are dropping at the same rate as popular snack foods, such as chips

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