home devices such as a smart television, camera, the YouTube application, and digital content. In this setup, there are the so-called "spokes", which are the devices that connect to a central hub (such as a PC or smart TV). Here, the Internet serves as the intermediary, particularly through its interactive tools and social networking, in order to create unique mixes of products and services via horizontal integration.

The above example highlights how digital convergence encompasses three phenomena:

# previously stand-alone devices

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