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norms. Rules and norms are not necessarily distinct phenomena: both are standards of conduct that can have varying levels of specificity and formality. Laws are a highly formal version of norms. Laws, rules and norms may be at odds; for example, a law may prohibit something but norms still allow it. Norms are not equivalent to an aggregation of individual attitudes. Ideas, attitudes and values are not necessarily norms, as these concepts do not necessarily concern behavior and may be held privately. "Prevalent behaviors" and behavioral regularities

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