87% of the United Kingdom.

The first voice heard on Channel 4's opening day of 2 November 1982 was that of continuity announcer Paul Coia who said: "Good afternoon. It's a pleasure to be able to say to you, welcome to Channel 4." Following the announcement, the channel played a montage of clips from its programmes set to the station's signature tune, "Fourscore", written by David Dundas, which would form