Mavica electronic still camera recorded FM-modulated analog video signals on a newly developed 2" magnetic floppy disk, dubbed the "Mavipak". The disk format was later standardized as the "Still Video Floppy", or "SVF".

The Canon RC-701, introduced in May 1986, was the first SVF camera (and the first electronic SLR camera) sold in the US. It employed an SLR viewfinder, included a 2/3" format color CCD sensor with 380K pixels, and was sold along with a removable 11-66mm and 50-150mm zoom lens. Over the next few years, many other companies