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2014, Lytx added Con-way Freight as a client. The same year, Sentry Insurance and ARI Insurance announced they would provide their insured commercial clients with subsidies to defray the cost of adopting the DriveCam event recorder. Also in 2014, the Virginia Tech Transportation Institute conducted a study of heavy truck and bus collisions. The study found that Lytx's video-based driver safety program had the potential to reduce fatalities,

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