founded. Ruth Handler sold her Mattel stock in 1980.

Mattel debuted its electronics line in 1977 with a handheld electronic game. Its success led to its expansion with game consoles, and then the line was eventually incorporated in 1982. Mattel Electronics caused Mattel to take a $394 million loss the following year and almost file for bankruptcy.

In 1979, Mattel purchased the Holiday on Ice and Ice Follies properties for $12 million through Feld Productions.

1.Previous
3.Next