cued recall group recalled 75 percent of the words.

Factors affecting recall

Encoding specificity

The principle of ''encoding specificity'' states that we encode information along with its context. The memory utilizes cues from which the information was encoded and from the environment in which it is being retrieved. An experiment demonstrating encoding specificity was conducted by D. R. Godden and Alan Baddeley (1975) in

1.Previous
3.Next