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The modern selfie has origins in Japanese kawaii (cute) culture, which involves an obsession with beautifying self-representation in photographic forms, particularly among females. By the 1990s, self-photography developed into a major preoccupation among Japanese schoolgirls, who took photos with friends and exchanged copies that could be pasted into kawaii albums. This inspired a young photographer, Hiromix (Hiromi Toshikawa), to publish a photo diary album called Seventeen Girl

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