years, this design depicting three interlocking ovals representing the company's core auto, life, and fire insurance business was critical to its brand image.

On December 15, 2011, State Farm transformed its interlocked tri-oval logo into a contemporary one to showcase the company's core service offerings of auto, fire, and life insurance. The new logo was introduced on January 1, 2012, in celebration of the company's 90th anniversary. It consists of a simple three-oval design with no wording in the ovals adjacent to the State Farm wordmark.