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Boston who had worked on the "blitz" release of Duel in the Sun, hired Turner and adopted a similar approach on the 1958 US release of the Italian film Attila, quickly moving 90 prints through regional distribution hubs, renting them to mostly low-end theaters where he could book short runs with favorable box office terms. Booking dense concentrations of venues in a region allowed for the effective use of costly local TV and radio spots. Levine was able to generate over $2 million in US box office

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