apps. mHealth apps can be disseminated via paid and unpaid marketing strategies using various communication channels. These channels include among others social media, e-mail, posters/flyers, radio and TV broadcasting.

mHealth is one aspect of eHealth that is pushing the limits of how to acquire, transport, store, process, and secure the raw and processed data to deliver meaningful results. mHealth offers the ability of remote individuals to participate in the health care value matrix, which may not have been possible in the past. Participation