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campaign was a great success and its run was extended over three years. The advertisements received critical acclaim within the advertising industry - with Park, Rylance and Cardwell picking up many top creative awards in Europe and America, including "Best Commercial of the Year" in the 1991 British Television Advertising Awards and "Most Outstanding European Campaign" in the 1991 D&AD Europe Awards. In fact, Creature Comforts was subsequently voted by media professionals (in leading trade outlets Marketing and Brand Republic) as one of the

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