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Author William Strauss noted that around the time Coupland's novel was published the symbol "X" was prominent in popular culture, as the film Malcolm X was released in 1992, and that the name "Generation X" stuck. The "X" refers to an unknown variable or to a desire not to be defined. Strauss's coauthor Neil Howe noted the delay in naming this demographic cohort: "Over 30 years after their birthday,

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