Microsoft employee Sean Siler as a John Hodgman look-alike. While Apple's ads show personifications of both Mac and PC systems, the Microsoft ads show PC users instead proudly defining themselves as PCs.

Justin Gets Real

In the wake of the Mac transition to Apple silicon, in March 2021, Intel made a similar advertising campaign, known as Justin Gets Real, featuring Justin Long as himself promoting Intel PCs over Macs. These commercials typically

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