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prices. These include sporting events, music halls, and popular theater. By 1880 football was no longer the preserve of the social elite, as it attracted large working-class audiences. Average gate was 5,000 in 1905, rising to 23,000 in 1913. That amounted to 6 million paying customers with a weekly turnover of £400,000. Sports by 1900 generated some three percent of the total gross national product in Britain. Professionalization of sports was the norm, although some new activities reached an upscale amateur audience, such as lawn tennis and

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