along the lines of NBA TV Canada, which is owned by the parent company of the Toronto Raptors but uses much of the content of the league's U.S. channel NBA TV. It was reported initially that Rogers intended to pursue this approach to bring MLB Network to Canada. However, the licence was issued on the condition the channel launch by August 2011, which did not occur.

Rogers ultimately agreed to sponsor MLB Network's request to be added to the CRTC's list of