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and its predecessors while keeping the unit "neat" and "simple". Ehara hoped the DSi's added features would not interfere with his desired iconic image of the Nintendo DS product line: two rectangles, one on top of the other, with each half containing another rectangle inside. This model was publicly revealed at the October 2008 Nintendo Conference in Tokyo, along with its Japanese price and release date. While the DS product line's worldwide yearly sales figures consistently surpassed those of its primary market rival, Sony's PlayStation Portable,

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