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at various stages, but it ultimately met its match in The Advertiser. The Advertiser, founded in 1858, first emerged as a serious challenger to the paper in the 1870s. The defining move which swung Adelaide readership from the conservative Register to the more egalitarian Advertiser was the latter's dramatic price reduction from 2d. to 1d., and hiring an army of canvassers, on commission, to peddle the paper. The Register was slow to respond, the Advertiser started putting its circulation

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