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freak shows had been the main attraction of the midway, but by 1940 they were starting to lose their audience, with credible people turning their backs on the show. The term 'freak show' has changed in connotation along with the change in attitudes as the public shifted from acceptance of performer exploitation to more concern and desire to understand them.  Although the term can often be insulting when used to describe a person, 'freak show' is still used in the modern circus to name a show that has performances involving extreme body modification,

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