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The New York Times released a video entitled "#thisis2016: Asian-Americans Respond". The video featured Asian Americans who had experienced racism. #thisis2016 subsequently emerged as a hashtag to highlight racism Asian Americans faced. Eventually, #BrownAsiansExist came to prominence following an open letter written to The New York Times expressing their disappointment in the lack of South and Southeast Asian Americans in their "#thisis2016" video. #BrownAsiansExist

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