contrary to popular belief, was not Whiteley's Countdown co-host Carol Vorderman, but a lexicographer only ever identified as Mary. Whiteley opened the show with the words: "As the countdown to a brand new channel ends, a brand new countdown begins." On its first day, Channel 4 also broadcast the soap opera Brookside, which often ran storylines thought to be controversial; this ran until 2003.

After three days, ITV chiefs called for founding chief