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became a mantra for each company's employees. During Watson's first four years, revenues reached $9 million ($ today) and the company's operations expanded to Europe, South America, Asia and Australia. Watson never liked the clumsy hyphenated name "Computing-Tabulating-Recording Company" and chose to replace it with the more expansive title "International Business Machines" which had previously been used as the name of CTR's Canadian Division; the name was changed on February 14, 1924. By 1933, most of the subsidiaries had been merged into

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