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first Packard Bell PC was released to retail in late 1986. As the hardware was largely bare-bones and derivative, the company could not market the computer based on technical merit, nor could they stand to profit from royalties on patents. Instead, the founders were forced to rely on a low price tag for the system, as well as the founders' shared knowledge of marketing and merchandising learned from their electronics vending businesses. In selling the computer it developed three core strategies: equipping its computer systems with various value-adds

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