philosophy, as presented to it by its then director Henry Loomis, not to broadcast to fully-developed allied countries in their respective languages should be adopted by the BBC. The reluctance of the BBC to drop those services was predicted also.

On 1 May 1965, the service took its current name of BBC World Service. It expanded its reach with the opening of the Ascension Island relay in 1966, serving African audiences with a stronger signal and better reception,