executive Jeremy Isaacs to resign due to poor ratings. Critics called it "Channel Bore" and "Channel Snore".

At its launch, Channel 4 committed itself to providing an alternative to the existing channels, an agenda in part set out by its remit which required the provision of programming to minority groups. In step with its remit, the channel became well received both by minority groups and the arts and cultural worlds during this period under Isaacs, during which the channel gained a reputation for