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<p>such trading cards, merchandise, and more. A number of Japanese media franchises have gained considerable global popularity, and are among the world's <a href="page.php?w=List_of_highest-grossing_media_franchises">highest-grossing media franchises</a>. For example, <a href="page.php?w=Pok%C3%A9mon">Pokémon</a><nowiki/>'s penetration into the American market of the franchise along with others of Japanese origin, such as <a href="page.php?w=Yu-Gi-Oh%21">Yu-Gi-Oh!</a>, gave rise to the recognition of what is variously called <a href="page.php?w=transmedia_storytelling">transmedia storytelling</a>,</p><p>
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