In June 2021, OkCupid expanded identity options for LGBTQ+ users, with more than 60 identity options, including 20 sexual orientations and 22 gender options.

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Despite being a platform designed to be less centered on physical appearance, OkCupid co-founder Christian Rudder stated in 2009 that the male OkCupid users who were rated most physically attractive by female OkCupid users received 11 times as many

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