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templates (often known as themes) that a user can choose from to customize the look and feel of their website. Predefined templates limit how much users can modify or customize depending on what platform the template is used on. Some platforms like Shopify, BigCommerce or ShopWired allow users to edit the individual files that their template is made from, often using a templating language to render dynamic content (such as Shopify's Liquid or Twig). Hosted services offer the advantage of having the vendor continuously keep the software up to

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