names of Universal's internal magazine that began publication in this era; the magazine was intended to market Universal's films to exhibitors. Since much of Universal's early film output was destroyed in subsequent fires and nitrate degradation, the surviving issues of these magazines are a crucial source for film historians.

On March 15, 1915, Laemmle opened the world's largest motion picture production facility, Universal City Studios, on a 230-acre (0.9-km²) converted