In 1961, the company changed its name to Xerox. Xerox common stock (XRX) was listed on the New York Stock Exchange in 1961 and on the Chicago Stock Exchange in 1990.

In 1963, Xerox introduced the Xerox 813, the first desktop plain-paper copier, realizing Carlson's vision of a copier that could fit on anyone's office desk. Ten years later, in 1973, a basic, analogue, color copier, based on the 914, followed. The 914 itself was gradually sped