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faulted the Reader for having been slow to embrace the Web and suggested that it had trouble appealing to a new generation of young readers. "Alternative weeklies are expected to be eternally youthful", McClelland wrote. "The Reader is finding that a tough act to pull off as it approaches forty." He also suggested the Reader had grown complacent "because it was still raking in ad profits through the early 2000s" and its troubles were aggravated by a 2004 makeover that included "features on fashion" and a "tattooed, twenty-seven-year-old stripper"

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